COSTA MESA, CA —has selected Costa Mesa-based communications agency to handle the nonprofit’s public relations and marketing services — including a campaign highlighting the area Goodwill’s upcoming 100-year anniversary, officials announced today.
Established in Santa Ana in 1924, Goodwill of O.C. will celebrate its centennial in 2024, marking 100 years of community service and support of hundreds of thousands of employment-seeking individuals with training, opportunities and education programs. The nonprofit also operates 24 retail sites countywide, including five boutiques and an e-commerce platform, ShopGoodwill.com.
“What really piqued our interest in Idea Hall was their emphasis on meaningful, purpose-driven strategy,” said Nicole Suydam, Goodwill O.C. president and CEO. “They shifted the focus away from what we do to instead highlight the significance of why we do it.”
Founded in 2003, Idea Hall handles communications for clients in such fields as real estate, hospitality, travel, healthcare, nonprofit service and education, including Be Well Orange County, Laura’s House, Irvine Company, MemorialCare, C.W. Driver, Cityview and Juniper Square, according to the company.
Now working for the local Goodwill, Idea Hall will partner with the nonprofit’s team to conduct marketplace analyses, support brand messaging and develop a marketing strategy to garner public support for Goodwill’s mission, management said.
“Goodwill of Orange County has been a trusted household name for as long as any of us can remember,” Idea Hall CEO Rebecca Hall said. “As an agency with deep roots in Orange County and a commitment to doing good work for good clients and causes, we are thrilled to be working with an organization that has been devoted to empowering the community with purpose, pride and dignity for nearly a century.”