WASHINGTON—The American Resort & Lodging Affiliation (AHLA) announced it has welcomed the Kentucky Travel Field Association (KTIA) as a new member.
KTIA serves the pursuits of Kentucky’s vacation marketplace through four service cornerstones: advocacy, instruction, data, and small business development. KTIA’s around 900 group and unique associates consist of points of interest, conference and customer bureaus, resorts, dining places, state government businesses, universities, media, and industry suppliers.
KTIA was launched in 1980 as the Kentucky Tourism and Hospitality Federation and later turned the Kentucky Tourism Council. In 2011 the corporation re-branded to develop into the Kentucky Vacation Marketplace Affiliation (KTIA) to replicate the variety of the market and its membership. As of 2019, Kentucky experienced 774 lodges with far more than 63,000 rooms.
“During the pandemic, we witnessed firsthand AHLA’s expertise, affect, and support. Our purpose grew to become to be a part of as before long as it became sensible to do so, and we are thrilled that we are now ready to do that,” explained KTIA President and CEO Hank Phillips. “We seem ahead to leveraging AHLA’s strong advocacy, member products and services, and conversation abilities on behalf of Kentucky’s hoteliers.”
“We are proud to be equipped to call the Kentucky Travel Industry Association an AHLA member,” stated AHLA President and CEO Chip Rogers. “Hoteliers are strongest when we stand jointly, and we are energized to get to do the job making sure hospitality experts in Kentucky have a highly effective voice and seat at the table with regards to the most significant challenges and debates impacting our sector.”
KTIA joins an AHLA roster of a lot more than 30,000 customers that contains 80 percent of all franchised inns and the 10 major hotel corporations in the United States, as effectively as hospitality associations, industry support vendors and suppliers, universities, and hospitality learners. AHLA now counts 54 lodging associations as members, such as 47 state associations, and companies representing Washington, D.C., New York Metropolis, St. Louis, Memphis, Philadelphia, Los Angeles, and Puerto Rico.