Some differences between hotel guests are obvious, and others are as small as their booking channel preferences or tendency to spend additional money on-site. Careful market segmentation in the hotel industry is a catalyst for understanding these differences and acting on them. This blog provides an introduction to hotel market […]

In a competitive environment like the hotel industry, there’s an art and a science to ensuring your business is found, noticed, and booked by travellers instead of your closest competitors. In this blog, we’ll explore the key role of advertising in bringing your hotel success, and how you can make […]

A hotel business is built around hospitality, and generally spans across several sectors of the hospitality industry. Like all industries, the key to being successful starts with knowing the industry inside out. From industry fundamentals to the latest technology, trends and tips, here we run through everything you need to […]

From huge modern skyscrapers on the beach to quirky themed hotels or cosy woodland boutiques, there’s no one-size-fits-all when it comes to hotels. The same goes for hotel rooms. Room sizes won’t necessarily make or break your business. However, if you are running a hotel business, it’s good to know […]