ReviewPro & SHR Integrate to Maximize Guest Survey Data| ReviewPro

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Two-way integration between Shiji’s ReviewPro and SHR maximizes guest feedback by minimizing complexity.

SHR and ReviewPro integration

May 11, 2022 – Barcelona ReviewPro, a Shiji Group brand, which provides hospitality with the leading Guest Experience Platform, now integrates with Sceptre Hospitality resources (SHR), the hospitality solution dedicated to improving the guest experience and driving revenue along the guest journey. The integration with Shiji’s ReviewPro aims to enhance and improve guest feedback management.

The API integration between SHR’s Maverick system and ReviewPro’s Guest Surveys allows common clients to send automated surveys using real-time guest data from the hotel’s PMS. Guest responses received via the ReviewPro survey feed into the hotel’s CRM thanks to the integration. This combination of systems means that hoteliers gain immediate insight into the guest experience at different stages of the guest journey

“This new API integration between the Maverick CRM and ReviewPro’s guest data and reporting systems represents another highly valuable addition to the scope and sophistication of our Maverick platform,” said Amanda Milam, Integration Manager for SHR. “ReviewPro’s survey data is already extremely useful to many of our customers and is their go-to methodology for collecting post-stay guest surveys; it will be even more insightful to them when that information lives organically within the Maverick CRM and is updated in real-time.”

“We’re excited to integrate with SHR and drive more efficient guest communication with a seamless guest data collection, and enabling segmentation based on guest feedback. This API integration shows how technology partners can work together for the benefit of all, including the guest, of course. Easier access to our shared data means deeper insights, quicker action, and eventually better guest experiences.” said Michael Kessler, CEO at Shiji’s ReviewPro.

Benefits of the SHR and Shiji’s ReviewPro Integration

  • Real-time updates on stay lists: guest data flows automatically between the SHR and ReviewPro platform via API, ensuring stay lists on the ReviewPro platform are updated in real-time without manual intervention from staff.
  • Automate guest feedback across the guest journey: ReviewPro’s in-stay and post-stay surveys are automatically sent to guests, for increased service recovery and guest satisfaction insights.
  • Personalized guest communication: leverage guest satisfaction data on your CRM to enhance guest profiles and further segment sending lists for more personalized communication.

Clients who want to know more about the integration between Shiji’s ReviewPro and SHR need to contact their Account Manager.


Sceptre Hospitality Resources (SHR) delivers solutions for hotels to improve guest satisfaction at each touchpoint – from marketing, booking, and on-property experience – while driving revenue every step of the way. More than 2,000 hotels around the world rely on Windsurfer CRS to optimize their channel mix, Maverick CRM to personalize their guests’ experiences, or Wave RMS to maximize revenue and profitability. Headquartered in Houston with offices in Barcelona and Singapore, SHR deploys deeply integrated, cloud-based software built in an open, API-first framework that reduces the cost, time and development work associated with connecting systems. Learn more at


ReviewPro, a Shiji Group brand, offers over a decade of experience and investment in innovation to ensure we continue to be the benchmark in the hospitality industry. Our cloud-based Guest Experience Platform includes Hotel Reputation, Guest Surveys, Case Management, and Messaging Automation. Shiji’s ReviewPro owns the industry-standard online reputation score, the Global Review Index™️ (GRI), a propriety algorithm based on review data collected from +175 OTAs and review sites in +45 languages. With over, 60,000 establishments in +150 countries, Shiji’s ReviewPro offers the technology, support, and education to empower hoteliers to be better.

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