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Here’s hoping this story becomes highly relevant in the near future.
Wyndham Destinations, the vacation rentals and timeshare company, announced yesterday a deal to acquire the media brand Travel + Leisure from Meredith for $100 million.
A Match Made in Hawaii
Wyndham Destinations, which spun off from the Wyndham Hotel chain in 2018, operates 230 timeshare resorts around the globe.
Travel + Leisure, in addition to the well-known magazine, offers subscription travel services such as Travel + Leisure Family Club.
Industrial Logic: Together, under the brand “Travel+ Leisure Co.,” management will look to use T+L’s content as a flywheel to drive new timeshare membership.
Historically, vacation clubs and timeshares have been unpopular with younger generations (the median age for timeshare owners is 51