Destinations

Wyndham Destinations, in Travel + Leisure Purchase, Looks Beyond Its Timeshares


Courtesy Wyndham Destinations

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Timeshare company

Wyndham Destinations

is getting set for a post-Covid world.

In a move to broaden its reach and change its brand, Wyndham Destinations (ticker: WYND) earlier this week agreed to a $100 million deal with

Meredith

(MDP) to buy Travel + Leisure, which operates an eponymous and well-regarded media platform and several travel clubs.

Wyndham Destinations next month will change its name to Travel + Leisure Co. and trade under the stock ticker TNL. However, the timeshare business, which will remain the company’s primary focus, will continue to operate under the Wyndham Destinations name.

“With the acquisition of Travel + Leisure, we begin to address the approximately 100 million households that travel outside of the timeshare space,” Michael Brown, CEO of Wyndham Destinations, told Barron’s in an interview Thursday.

Wyndham Destinations, based in Orlando, Fla., will make a $35 million payment to Meredith at

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Wyndham Destinations Acquires Travel + Leisure for $100 million

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Here’s hoping this story becomes highly relevant in the near future.

Wyndham Destinations, the vacation rentals and timeshare company, announced yesterday a deal to acquire the media brand Travel + Leisure from Meredith for $100 million.

A Match Made in Hawaii

Wyndham Destinations, which spun off from the Wyndham Hotel chain in 2018, operates 230 timeshare resorts around the globe.

Travel + Leisure, in addition to the well-known magazine, offers subscription travel services such as Travel + Leisure Family Club. 

Industrial Logic: Together, under the brand “Travel+ Leisure Co.,” management will look to use T+L’s content as a flywheel to drive new timeshare membership.

Historically, vacation clubs and timeshares have been unpopular with younger generations (the median age for timeshare owners is 51

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Far-Flung Destinations to Visit Once You’re Ready to Travel Again

Travel is changing, this we know. To be fair, everything these days is changing, but as we move into the latter part of summer and destinations across the globe continue to cautiously reopen, the idea of vacationing again doesn’t seem as far-fetched as it did even a month or two ago. But how we do that now is a completely new experience.

“The ironic thing about all of these trends that we’re seeing is that if you look at what, especially the bigger brands are doing, they’re designing these protocols for effectively, the most anal, most suspicious, most worried traveler. But that’s actually not who’s traveling right now,” Paul Tumpowsky, founder and CEO of Skylark, said at Worth’s latest session of The Next Normal, which also featured Kerry Bergen, senior director of leisure and entertainment at the Baccarat Hotel New York; Genora Boykins, owner of La Maison in

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