There’s a lot going on in the world right now.
Uncertainty and unrest is not only palpable now due to Covid, but also due to the unsettling situation continuing to unfold in the Ukraine.
Recent data from the World Tourism Organization (UNWTO) show that global international arrivals in January 2022 increased by 130% compared to the same period last year, meaning that during the first month of 2022, the global market registered 18 million more visitors – however figures still remain 67% below the pre-pandemic levels.
“The war in Ukraine poses new challenges to the global economic environment and risks hampering the return of confidence in global travel. The US and the Asian source markets, which have started to open up, could be particularly impacted especially regarding travel to Europe, as these markets are historically more risk averse,” UNWTO.
It’s impossible not to consider these global issues while thinking about