Black U.S. leisure travelers spent $109.4 billion on travel in 2019, generated by 458.2 million U.S. traveler stays, representing 13.1 percent of the U.S. leisure travel market.
This from MMGY Global, which announced today results from the first phase of The Black Traveler: Insights, Opportunities & Priorities report.
Virginia Tourism Corporation is a sponsor of this study, the only state in the country to invest in this important research.
“Virginia Tourism Corporation is proud to support this critical research that will further efforts to make the travel industry more diverse, equitable, and inclusive. For too long, Black voices have been underrepresented, signifying a systemic problem within the tourism industry. These