Viva Las remote office? Allegiant Air to pitch ‘work from Vegas’ travel packages to boost bookings
No-frills Allegiant Air unapologetically caters to vacationers, but the crushing coronavirus pandemic has it scouting a new type of traveler, too.
The Las Vegas-based airline in late August plans to start peddling work-from-Las Vegas travel packages, including nonstop airline tickets and a hotel room. The pitch: Fly, stay, work and play.
“We’re working with a top Las Vegas casino resort operator to capture opportunities presented by the rise in remote working,” Scott DeAngelo, the airline’s chief marketing officer, teased on the airline’s earnings call Wednesday. “The business traveler paying on the corporate card is now giving way to the individual travelers paying their own way to work remote, but away from home.”
The targets: professionals in larger cities Allegiant serves, including Oakland, California; Cincinnati; Indianapolis; Rockford, Illinois, outside Chicago; and even close-by Phoenix, DeAngelo said in an interview with USA TODAY.
