Strategic decision-making is crucial for hotels to continue growing. If you are wondering where to start, look no further than the traditional SWOT analysis for hotels: this tool is key to understanding your business, relative to the competition. Performing a SWOT analysis focuses your attention beyond immediate needs and enables […]

Content marketing may seem like a buzzword, but in fact it should be a crucial part of every hotel’s marketing strategy. Content rules the internet and, nowadays, the majority of your guests are researching and booking their travel online. To catch their eye and keep up with the competition, you […]

Some differences between hotel guests are obvious, and others are as small as their booking channel preferences or tendency to spend additional money on-site. Careful market segmentation in the hotel industry is a catalyst for understanding these differences and acting on them. This blog provides an introduction to hotel market […]

Managing a hotel restaurant can be a complex operation, as it might mean several restaurants in a property are functioning under one system. Hotels will need to ensure restaurant operations and service is seamless across multiple areas and locations. While there’s definitely some risks involved in such an enterprise, there’s […]