Reputation & Revenue: Putting a Price on Guest Satisfaction

BySteven I. Green

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Research has long told us that reputation drives revenue, but did you know that revenue management can also drive reputation?

Revenue and reputation webinar ReviewPro and IDeaS

On the one hand, guests are looking at recent reviews to gage a hotel’s current offering and whether they should make a booking. On the other hand, rates affect the guest’s expectations, and hotels need to be prepared to deliver or post-stay reviews will not look great.

In our next webinar hosted alongside IDeaS, we explore the relationship between reputation management and revenue management and how hotels can synchronize data, metrics, and processes to drive higher guest satisfaction and profitability.

Join a Panel of Experts on Reputation & Revenue

Daniel Craig, founder of ReKnown, will be our host and give us an overview of the latest review and revenue performance data.

Kris Leszczynski, Group General Manager, Service Operations at Edwardian Group, will join the panel to share his insights on how to combine revenue and reputation data to drive higher profitability.

From IDeaS, Digna Koler Martinez, Director Industry Consulting, will join to explain how to synchronize reputation and revenue data, metrics, and processes to drive higher guest satisfaction and profitability.

Finally, we will also be hearing from Danica Smith, Director of Product Engagement at ReviewPro on how hotels can use guest intelligence data to optimize pricing, positioning, and revenue initiatives.

Topics include:

  • Highlights from the latest review and revenue performance data
  • Moving toward a more granular, dynamic, and holistic revenue management
  • Using guest intelligence data to optimize pricing, positioning, and revenue initiatives
  • How to ensure revenue initiatives support operational excellence
  • The role of technology in integrating reputation and revenue data and processes

Save the date!

Mark your calendars for Revenue & Reputation: Putting a Price on Guest Satisfaction

April 26th, 2022, 17.00 CEST (10.00 CT).

Save your seat now:

Register here


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